Client
Slater and Gordon
Project
Posters, press, digital
Client Brief
Research showed people in the UK find the law impenetrable and lawyers intimidating and unapproachable. Over in Australia, a leading law firm, Slater and Gordon, have a reputation for being the exact opposite. While they’ve only been in the UK for ten years, they now have 18 offices nationwide and are establishing themselves as the go to firm for everyday legal issues. The client wanted to highlight the approach and approachability of their lawyers.
Solution
Uniquely in this sector, Slater and Gordon invest heavily in brand communications, including TV, digital, posters, press, tube cards and radio. This gave us the opportunity to position the company as brand leaders. We showed difficult legal situations you can find yourself in. Situations better faced with an approachable Slater and Gordon lawyer by your side.
Credits
Mike Keane created this work as part of a team.
© M&C Saatchi
