Brochure, banner, DM, App, Press, Microsite
This campaign showed how a humble light bulb can change a room. A home. Even a life. Resulting in over 110.000 brochure requests.
![](http://mikekeane.co.uk/wp-content/uploads/2013/05/Sean-Toal-Mike-Keane_Page_04_Image_0001.jpg)
Brochure
![](http://mikekeane.co.uk/wp-content/uploads/2013/05/Sean-Toal-Mike-Keane_Page_06_Image_0001.jpg)
Brochure Inside Spread
![](http://mikekeane.co.uk/wp-content/uploads/2011/06/Sean-Toal-Mike-Keane_Page_05_Image_0001.png)
Brochure
![](http://mikekeane.co.uk/wp-content/uploads/2013/05/Philips-dayl-3.gif)
Banner
DM.
The card comes with three tinted gel cut outs.
The homeowner uses them to give an indication
of how different coloured bulbs would effect
a room’s atmosphere.
![](http://mikekeane.co.uk/wp-content/uploads/2011/06/Iphone_Page_5flat.png)
App
App.
First take a photo then use the touch screen
to create the effect from a pallet of lighting options.
Press.
Philips wanted to sponsor an eye health
charity to bring surgical teams to the poorest
parts of the world to cure the blind.
![](http://mikekeane.co.uk/wp-content/uploads/2011/06/Philips_5.jpg)
Microsite