Brochure, banner, DM, App, Press, Microsite
This campaign showed how a humble light bulb can change a room. A home. Even a life. Resulting in over 110.000 brochure requests.
The card comes with three tinted gel cut outs.
The homeowner uses them to give an indication
of how different coloured bulbs would effect
a room’s atmosphere.
First take a photo then use the touch screen
to create the effect from a pallet of lighting options.
Philips wanted to sponsor an eye health
charity to bring surgical teams to the poorest
parts of the world to cure the blind.