Re-branding design project including logo, stationary, signage, brand book, informational booklets and website. Supervision of entire content created for image library.
To make the brand appear more contemporary create a three dimensional version of the logo. Break the business down into sections, name them and apply a differentiating (contemporary) colour palette to each section. Use this in the different areas of the hospitals themselves, on vehicle livery, brochures and literature. Design a website in which each section has it’s own colour palette applied. The sections are to include the many aspects of the Nuffield Health business, from Fitness Centres to Private Hospitals.
Develop a large image library of stylistically similar photographs to unify the website. Research and simplify the UX experience during development and testing.
This work was created as part of a team.
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