HMGOV Cyberstreetwise

Client
HMGOV Cyberstreetwise

Project
Integrated Campaign

Agency
M&C Saatchi

Client Brief
Create a digital, poster and press campaign warning SME owners and the public of the constantly evolving threats to their online security and what they can do to protect themselves. Link it back to the already existing Cyberstreet website wherever possible so the public could search out more detailed information.

Solution
Detail how much failure to protect themselves online has cost the “Cyber Unwise”.  Show in an easy to remember way what you have to do to keep you and your business safe and “Be Cyberstreetwise”.
© M&C Saatchi

 

 

 

 

 

 

 

 

concept creation, art direction and graphic design of campaign for HM Government by Mike Keane

 

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