Gericaps

Client
Health Aid

Project
TV, Poster, Press, Press, banner, banner, homepage, banner, microsite link.

Design Agency
Fantastic Brilliant

Client Brief
Research showed members of the Grey Market, despite their
spending power, are often portrayed by advertisers and
the media as passive victims. The client wanted us to overturn
the apathy this portrayal had created in the target audience.

Solution
We made our old folks into heroes. Instead of being looked
after passively by others the product had helped them
take back control of their lives.

Credits
Mike Keane created this work as part of a team.
© Fantastic Brilliant.

Banner advertisment designed for Gericaps, a vitamin supplement marketed to old people by Health Aid.

Banner

An online banner advertisment, designed as part of an integrated advertising campaign for Gericaps, a vitamin health supplement for the elderly.

Banner

Homepage designed to show a banner advertisment art directed to show two elderly hitchhikers on their way to Glastonbury.

Homepage