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Broadbent Cheetham Veazey
Research showed members of the Grey Market, despite their
spending power, are often portrayed by advertisers and
the media as passive victims. The client wanted us to overturn
the apathy this portrayal had created in the target audience.
We made our old folks into heroes. Instead of being looked
after passively by others the product had helped them
take back control of their lives.
Mike Keane created this work as part of a team.