Ariel

Client
Friends Provident

Project
Press Campaign

Agency
RPM3

Client Brief
Ariel had a new washing powder that could wash baby clothes as well as it washed adult clothes. They wanted a
DM piece to give to new mums in hospital to remind them that new Ariel non-bio could wash their child’s clothes till they were grown up.

Solution
We created a Russian Doll DM pack which showed a boy wearing the different clothes as he grows up. All of which can be washed with Ariel non-Bio.

Credits
Mike Keane created this work as part of a team.
© RPM3

 

 

 

 

 

 

 

 

 

 

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