Ariel

Client
P&G

Project
Direct Marketing Pack

Agency
Arc

Client Brief
Ariel had a new washing powder that washed baby clothes as well as it washed those of adults. The client wanted to make new mums aware of this with a DM pack to be given to them in hospital.

Solution
We created a Russian Doll DM pack which showed a boy wearing the different clothes as he grows up. All of which can be washed with Ariel non-Bio.

Credits
Mike Keane created this work as part of a team.
© Arc

 

 

 

 

 

 

 

 

 

 

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