Poster, Press, Website, Podcast, Launch, Bag, Product holder, Product holder, Staff incentive.
Problem
Create an integrated campaign to launch Samsung’s fashionable new mobile, the “Purple” in Orange stores.
Solution
Treat the “Purple” as a “must have” fashion accessory in a wide variety of media.
Poster
Press
Website
Podcast
Launch
Bag
Instore phone holders
Hanger
Staff incentive.