I’ve worked on campaigns for many brands. For brevity’s sake here is a single execution from each.
Problem
Make drivers aware of research that the faster they go the more likely they are to have a fatal accident. Not easy when research also reveals many drivers think speeding is harmless.
Solution
Use shock tactics to show speeding cost lives.
![PoliceRoad](http://mikekeane.co.uk/wp-content/uploads/2011/11/PoliceRoad.png)
Poster
Problem
Create an advertisement to go in Rugby News for Wilmslow Chiropractors that really stands out on the shelf.
Solution
Use a little used spot on the magazine to demonstrate the advantages of going to the practice.
![Spine](http://mikekeane.co.uk/wp-content/uploads/2011/11/Spine.png)
Spine of a magazine ad
Problem
Find a simple way to show that if you are going out on the town in London it is best to travel by tube.
Solution
A visual reminder that if you drink from a tube, take one.
![BarsByTube](http://mikekeane.co.uk/wp-content/uploads/2011/11/BarsByTube.png)
Poster
Problem
Give a medical company a personality that makes it preferable to go to them for tattoo removal.
Solution
Show they know the problem of carrying out of date tattoos in a humorous way.
![Paragon](http://mikekeane.co.uk/wp-content/uploads/2011/11/Paragon.png)
Poster