I’ve worked on campaigns for many brands. For brevity’s sake here is a single execution from each.
Problem
Make drivers aware of research that the faster they go the more likely they are to have a fatal accident. Not easy when research also reveals many drivers think speeding is harmless.
Solution
Use shock tactics to show speeding cost lives.
Poster
Problem
Create an advertisement to go in Rugby News for Wilmslow Chiropractors that really stands out on the shelf.
Solution
Use a little used spot on the magazine to demonstrate the advantages of going to the practice.
Spine of a magazine ad
Problem
Find a simple way to show that if you are going out on the town in London it is best to travel by tube.
Solution
A visual reminder that if you drink from a tube, take one.
Poster
Problem
Give a medical company a personality that makes it preferable to go to them for tattoo removal.
Solution
Show they know the problem of carrying out of date tattoos in a humorous way.
Poster