Problem
Fairy Liquid has shown commercials saying “Fairy lasts longer than any other liquid” for decades.
How do you find a different way to say it?
Solution
Show the effect of longer lasting Fairy on a little boy’s school project.
Problem
Fairy Liquid has shown commercials saying “Fairy lasts longer than any other liquid” for decades.
How do you find a different way to say it?
Solution
Show the effect of longer lasting Fairy on a little boy’s school project.