Career Evolution
Logo, Strapline, Corporate identity, Business card, Letterhead, Brochure.
Problem
Design a logo which encapsulates the ethos of a recruitment company. Write a memorable strapline and use it to create a lockup with the logo. Use the lockup as the foundation on which to build a corporate identity. Develop a business card, stationery and a folder containing a detachable step by step guide to coping with redundancy.
Solution
Use the symbol of an extendable career ladder to show that change is continuous in the modern workplace. Write a strapline that suggests wherever you or your company are in that cycle, Career Evolution puts you first. Use a typeface reminiscent of the ladder as the basis for a corporate identity.
Business card
Letterhead
Brochure cover
Inside spread