Viral, Press, Press, Press, Ambient.
Problem
Research showed the Brands Hatch “drivers experience”
was mainly bought by women for their men.
The client wanted to reinforce this positioning.
Solution
We wanted women to feel like they were fulfilling their
man’s boyhood dream. Using the style of classic car
racing posters shows them how exciting it would be for
him to follow in the tyre treads of famous drivers.
To see the viral for this campaign please go to
http://www.agencyinc.co.uk/site/sections/advertising/MotorSport/large/1a.htm
Press
Press
Press
Ambient