Client
P&G
Project
Direct Marketing.
Digital Agency
Arc
Problem
Ariel had a new washing powder that could wash baby clothes as well as it washed adult clothes. They wanted a
DM piece to give to new mums in hospital to remind them that new Ariel non-bio could wash their child’s clothes till they were grown up.
Solution
We created a Russian Doll DM pack which showed a boy wearing the different clothes as he grows up. All of which can be washed with Ariel non-Bio.
