Game
Problem
We throw away a third of the food we buy. It’s expensive
and contributes to climate change because the food
releases greenhouse gases as it rots. The client
wanted to raise awareness of this with a limited budget.
Solution
This is very much a situation where ignorance
is bliss. So we had to educate people about how much
they throw out. It’s a compelling piece of information
that forces a revaluation of their buying habits by
appealing to their conscience and their wallet.
Game
To play the “Rubbish Planet” game, players answer
environmental questions using the a, b and c keys.
Correct answers cause rubbish fly off the planet.
Wrong answers added more to it. If the rubbish is
cleared, the children in the basket return to earth.
Game
Game
Game