Posters, press, digital
Research showed people in the UK find lawyers intimidating and unapproachable. Leading Aussie firm S&G wanted to establish their reputation as the exact opposite over here with this launch campaign.
Posters, press, digital
Research showed people in the UK find lawyers intimidating and unapproachable. Leading Aussie firm S&G wanted to establish their reputation as the exact opposite over here with this launch campaign.