Philips

Brochure, banner, DM, App, Press, Microsite
This campaign showed how a humble light bulb can change a room. A home. Even a life. Resulting in over 110.000 brochure requests.

DM.
The card comes with three tinted gel cut outs.
The homeowner uses them to give an indication
of how different coloured bulbs would effect
a room’s atmosphere.

App.
First take a photo then use the touch screen
to create the effect from a pallet of lighting options.

Press.
Philips wanted to sponsor an eye health
charity to bring surgical teams to the poorest
parts of the world to cure the blind.