Slogan, logo, business card, brochure.
Career Evolution is a recruitment agency run by people with specialist backgrounds in outplacement, career transition, career management and coaching to support companies and individuals experiencing change of all kinds in the workplace. The company believe that the new constant in the workplace is continual change. They provide strategies for organisations or individuals preparing for change, undergoing change or just coming out of a change cycle, and wanted a brand identity that reinforced that positioning.
Little existed in the way of corporate literature, which provided me with an opportunity to develop the strategy from the ground up. I wrote the strapline to make the customer the focus of attention. Then I devised the extendable career ladder as a metaphor for the customer’s ever changing position in the job market. The company were very happy with these foundations and from there my better half and talented designer Liz Thorp helped me fulfill the deliverables across a variety of media including business cards, stationary and brochures.
Co-founder of Career Evolution, Sue Thomas, was pleased. “Mike responded immediately with great creative input to the brief I gave and I’m delighted with the results. More importantly, my clients have given excellent feedback without exception. I would highly recommend Mike’s work.”