Second of my storyboard sessions for the V&A, this time with 16 to 18 year olds. I made this brief a lot more specific, with a real product, an oat bar, and a real target market. Again it was well attended and the attendees had to create a concept for a 30 second TV commercial and draw a storyboard for it. The product’s USP is that it contains oats which have a slow release energy to keep you going through the day. There were many good ideas and the standard of drawing was impressive. This was an imaginative answer to the brief, in which a young woman imagines the busy day ahead as a roller coaster ride, the highs and lows of which can be smoothed out by eating the product.
Oatbar storyboard